Esri

  • Content Marketing Writer

    Location US-CA-Redlands
    Job Category
    Marketing
    Job ID
    2018-9839
  • Overview

    Are you a creative, hardworking, and skilled content producer? In this role, you'll deliver copy for ads, marketing emails, and the web to support campaigns that drive global demand. Our content team meets specific business objectives by employing tight narrative and writing skills across multiple distribution channels. We work to show how people in every industry are making an impact with Esri’s world-class mapping and spatial analytics.

     

    Responsibilities: 

    • Develop and deliver strategic, holistic messaging to support campaigns
    • Write copy for campaigns that support Esri marketing, branding, and positioning throughout the entire customer journey
    • Produce compelling web content that meets specific business objectives for specific audiences and generates awareness, interest, and demand for Esri and our solutions
    • Write and edit tight, impactful copy for web, ads, and marketing emails
    • Write compelling, impactful headlines and calls-to-action
    • Write and self-edit for quality, consistency, clarity, brevity, accuracy, and readability
    • Collaborate closely and effectively with designers, other marketing teams, and internal stakeholders to drive authentic, consistent, and compelling messaging and customer-centric content across multiple channels
    • Develop stories that effectively communicate with specific audiences with specific interests
    • Work proactively and volunteer assistance without being asked and under tight turnarounds
    • Manage relationships with other teams

    Portfolio Submission:


    Please include a link to your online portfolio or samples of recent work

    Requirements

    • 7+ years of experience as a copywriter, ad writer, marketing writer, or journalist
    • Strong written and verbal communication skills
    • A proven blend of editorial and storytelling skills, especially short-form (copywriting)
    • Strong ability to translate complex concepts into clear, concise, compelling, customer-centric copy and content for digital channels
    • Energetic mindset with the talent to produce multiple options fast, under pressure, and within specifications (i.e., word count, target audience, voice, style, etc.)
    • Fast and insightful research skills
    • Enthusiasm for web metrics that gauge content performance
    • Above-average tenacity, strong work ethic, and desire to constantly improve and share insights
    • Bachelor’s or higher in communications, marketing, journalism, or English

    Recommended Qualifications:

    • Experience with B2B marketing
    • Experience in technology industry
    • Knowledge of SEO best practices
    • Knowledge of best practices for writing for the web
    #LI-SQ1

     

    The Company

    Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

     

    Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

     

    Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

     

    If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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