Esri

  • Account Based Marketing Manager

    Location US-CA-Redlands
    Job Category
    Marketing
    Job ID
    2018-8375
  • Overview

    Use your experience in account-based marketing (ABM) to plan and execute a multitude of marketing programs, i.e. account intelligence gathering, demand creation, reputation support, and sales enablement, in agreed-upon large or key accounts to support specific sales objectives. Working closely across Business Development, Marketing, Product Development, and Operations, you will be responsible for establishing the competency at Esri, building a disciplined and scalable capability that can be leveraged across multiple sectors and industries.

     

    Responsibilities:

    • Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support 
    • Provide ongoing data and insights on strategic accounts and contacts within these accounts 
    • Support ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large account) marketing execution 
    • Educate account executives on the potential role of Marketing within global/strategic accounts 
    • Execute marketing programs on behalf of sales and demonstrate to reps how they can execute program elements on their own 
    • Identify internal and external resources for use in marketing execution for global/strategic accounts 
    • Conduct outreach to global/strategic accounts to identify and mitigate any conflicts 
    • Understand which internal marketing campaigns and assets to leverage for strategic account engagement planning 
    • Orchestrate and lead ongoing account check-ins with account executives to ensure account goals, key contacts, and account plans remain on track; discuss upcoming account requirements and modifications 
    • Internally promote account-specific engagement marketing plans, updating plans based on account executive collaboration (and sometimes securing additional budget from sales to execute)

    Requirements

    • 5+ years of ABM experience
    • Deep expertise with marketing automation (Pardot preferred) and SalesForce CRM
    • Familiar with social media platforms and monitoring tools
    • Highly organized, strongly self-motivated, and ability to multi-task activities with shifting priorities
    • Time management, resource management, and project management skills
    • Strong decision-making, problem resolution, and creative thinking skills
    • Ability to translate technically complex concepts into simple and compelling messages that effectively communicate business value
    • Bachelor's in marketing or related field (MBA strongly preferred)

     

    #LI-SQ1

     

    The Company

    Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

     

    Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

     

    Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

     

    If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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