Esri, Inc.

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Digital Marketing - Social Media Specialist

Digital Marketing - Social Media Specialist

Location 
US-CA-Redlands
Job Category 
Marketing
Job ID 
2017-7144

More information about this job

Overview

As a member of the Professional Services team, you’ll work collaboratively with talented professionals to create and execute marketing plans for the division. This role requires a highly driven, self-motivated individual who will connect Esri customers with our service offerings and capabilities.


Responsibilities:

  • Proactively coordinate and implement marketing communication initiatives to appropriately position services capabilities and offerings to increase brand awareness, generate leads, and drive conversion to qualified opportunities
  • Work collaboratively with internal teams to understand the trends and demands of target markets with the view of creating results driven marketing strategies
  • Identify, plan, and implement effective marketing communication approaches through social media platforms, web presence, web analytics, and related capabilities
  • Conduct multiple engagements and activities simultaneously
  • Communicate effectively with internal and external stakeholders and participants
  • Establish, develop, and manage key relationships to support portfolio objectives

Requirements

  • Ability to plan, create, and implement a marketing campaign aligned with a marketing strategy
  • Proven experience in developing communication strategies, with an emphasis in digital marketing campaigns, social media, and content marketing
  • Experience in developing social presence and advocating brands and capabilities effectively
  • Knowledge in key areas of digital marketing (social media, content marketing, email marketing, search engines, etc.)
  • Understanding of key digital marketing measurement tools and metrics
  • Self-motivated, creative, and team oriented
  • Ability to develop productive relationships with management, colleagues, and customers
  • Bachelor’s in business, marketing, or communications

The Company

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

 

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

 

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.