Esri, Inc.

Returning Candidate?

Marketing Strategy and Planning Analyst

Marketing Strategy and Planning Analyst

Location 
US-CA-Redlands
Job Category 
Marketing
Job ID 
2017-7042

More information about this job

Overview

As a member of the Corporate Marketing organization, perform and coordinate market and customer research (primary and secondary) to gain insight into Esri’s brand and growth opportunities for Esri, as well as support prioritization of marketing efforts. You will collaborate closely with Business Development teams (specifically industry-focused leaders and team members) and with Product Marketing and Competitive Intelligence teams within Software Products.

 

Responsibilities:

  • Gather, analyze, and synthesize information about technology trends, total addressable market, competitors, share of wallet, and industry-specific research including market conditions and trends
  • Support the strategic planning process by identifying potential growth areas; make recommendations on marketing strategies and align with product management to support innovative opportunities
  • Craft customer surveys to gather data and insights around the customer engagement/touchpoints to drive necessary improvement efforts
  • Identify and fill knowledge gaps in Esri’s understanding of its market, customers, and competitors
  • Develop concise, audience-appropriate, actionable reports and communications characterized by their strategic insight
  • Develop and maintain a network of information sources including internal teams, distributors, partners, customers, and industry experts
  • Prepare Requests for Proposals (RFPs) and Statements of Work (SOWs) for external market research support
  • Work in conjunction with other intelligence and data-gathering units of the company to optimize the research and analytical capabilities of the company as a whole (Business Development, Products, Marketing)

Requirements

  • Marketing, customer, product, or competitive research experience
  • Strong written and verbal communication skills with the ability to read and understand information and ideas presented in writing; ability to communicate detailed and complex information and ideas with written text and graphical representations
  • Strong analytical, critical thinking, and problem-solving skills to understand the implications of new information for both current and future problem-solving and decision-making
  • Ability to analyze information and evaluate results to choose the best solution and solve problems; use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems and use technology to support analysis and insights
  • Ability to develop and maintain constructive and cooperative working relationships with others; work in a collaborative environment and share knowledge and experiences with others 
  • Bachelor’s in business, marketing, computer science, or related tech field (MBA preferred)

The Company

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.