Esri, Inc.

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Campaigns Specialist

Campaigns Specialist

Location 
US-CA-Redlands
Job Category 
Marketing
Job ID 
2017-6897

More information about this job

Overview

Use your creativity, marketing expertise, and project management skills to develop, execute, and manage strategic marketing campaigns. Partner with key business stakeholders to ensure the successful planning and completion of campaigns spanning multiple business units or functional areas and ensure campaign goals and KPIs are met in key industries.

 

Responsibilities:

  • Develop and execute integrated marketing campaigns and tactics from start to finish by partnering with industry marketing managers and specialists, business development, product marketing, and others to ensure successful tactic delivery that drives measurable success
  • Provide marketing expertise and lead the development of campaign plans and marketing assets
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria and manage campaign activity reports and ROI analytics
  • Own the success of overall campaign performance and key performance indicators
  • Monitor campaign progress at every step and proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
  • Develop strong partnerships with global marketing and sales development to create strategically aligned marketing plans

Requirements

  • 3+ years of marketing experience
  • Expert at creating, executing, and measuring successful integrated marketing campaigns
  • Highly organized, strongly self-motivated, with the ability to multi-task activities with shifting priorities
  • Knowledge of SEO/SEM strategies, tactics, and best practices
  • Strong skills in analytics and leveraging reporting models and dashboards to influence campaign tactics
  • Strong to expert understanding of CRM, acquisition strategies, and loyalty programs
  • Demonstrated ability to lead matrixed resources and drive measurable results
  • Bachelor’s in business, marketing, or related field (master's preferred)

Recommended Qualifications:

  • Proven track record of digital marketing successes equally showcasing strategic, innovative, and effective thinking
  • Strong decision-making, problem resolution, and creative thinking skills
  • Ability to translate technically complex concepts into simple and compelling messages that effectively communicate business value

The Company

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.