Esri

Senior Brand Marketing Copy Writer

Location US-CA-Redlands
Job Category
Marketing
Job ID
2021-14432

Overview

We are seeking an entrepreneurial and innovative thinker who thrives in a fast-paced environment. Help us shape Esri's verbal brand identity, weaving the current brand identity, tone, and voice into a compelling narrative while ensuring consistency across all communication channels. If you have a passion for big world changing ideas and can craft clear and compelling marketing narratives that engage across various marketing channels, this is the role you've been waiting for!

Responsibilities

  • Write and proofread all copy, briefs, and presentation decks for brand at all phases of execution
  • Engage with our product, industry, sales, and legal teams to ensure copy and concepts are accurate and meet business requirements
  • Collaborate with other writers and marketers, fostering strong working relationships across internal teams to drive work from concept through a final product
  • Leverage marketing experience and acumen to craft short form content that will resonate in at least a handful of our primary marketing mediums across the B2B2C spectrum (campaigns, email, demand gen, DTC, thought leadership, and/or product)
  • Partner closely with the digital performance management team on insights and analytics to ensure copy is as effective as it is creatively inspiring

Requirements

  • 7-10+ years of experience as an advertising, marketing, or brand copywriter
  • Experience writing B2B or B2C communications and campaigns
  • A knack for learning new tools and solving problems creatively
  • Ability to manage and prioritize projects, organize information, and deliver on deadlines working in a collaborative environment with designers, product managers, and client services managers
  • Basic knowledge of SEO and digital marketing best practices
  • Bachelor's or higher in journalism, communications, advertising, or related field

Recommended Qualifications

  • Experience scriptwriting for video
  • Experience with HTML/XML for copy formatting and with content management systems
  • Experience with creative directing in and around advertising agencies and third-party marketing partners

The Company

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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