Esri

  • Brand Program Manager

    Location US-CA-Redlands
    Job Category
    Marketing
    Job ID
    2018-10017
  • Overview

    Lead the planning, development, execution, and measurement of brand programs that cross multiple channels. Our ideal candidate will be a marketing expert; skilled in strategy and tactics; able to build relationships and consensus across the extended team; work well with all levels of the organization; and is innovative, optimistic, and determined.

     

    Responsibilities:

    • Oversee the development of innovative integrated brand marketing campaigns
    • Collaborate with cross-functional partners to ensure a consistent customer experience across all touch points
    • Identify potential risks and barriers and develop contingency plans to move initiatives forward
    • Communicate marketing plan and budget guidelines to distributors and functional teams
    • Collaborate closely with marketing automation and web teams to develop digital marketing strategies to drive brand awareness
    • Present ideas and information in a way that creates a climate in which others are informed and want to participate in driving organizational changes and priorities
    • Monitor in real-time, or near real-time, tactical performance and adjust as needed to optimize results
    • Conduct post-campaign analysis and identify and recommend opportunities to enhance current and future marketing initiatives
    • Lead, manage, motivate, and help develop team members to help maximize engagement and productivity while strengthening retention of key talent

    Requirements

    • 7+ years of experience in marketing or related field
    • General marketing knowledge including traditional, digital, social, and emerging marketing channels
    • Strong interpersonal skills, including verbal and written communication, to effectively communicate with all levels of field and senior management
    • Project management and prioritization skills with a clear focus on results
    • Be a strategic thinker, combining classic strategic marketing skills with experience in multi-channel marketing/distribution of practical products and services
    • Experience with analytics and utilizing data to track and measure results
    • The ability to build relationships and work well across different levels and functions
    • Familiarity with Pardot, Salesforce, AEM, Microsoft Office suite, and Adobe Analytics
    • Possess an exceptional creative eye
    • Thrive in a fast-paced environment where decisions must be made quickly, but are rooted in data analysis and past expertise
    • Comfortable managing projects within startup-like environment (high growth, ambiguity, limited resources)
    • Bachelor's in marketing, advertising, or related field

    Recommended Qualifications:

    • Analytics experience strongly desirable
    • Related industry experience and B2B marketing
    #LI-AL1

    The Company

    Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

     

    Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

     

    Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

     

    If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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